Platform Dossier: Navigating the Evolution of the Platform Economy

Two years ago, with our study „THE MARKETPLACE WORLD 2022,“ we presented the German and international marketplace landscape in a landscape poster. With over 4,000 downloads and numerous press releases, our study was incredibly popular and sparked extensive discussions among retailers, manufacturers, and marketplaces. Additionally, our „Business Enabler Universe“ provided, for the first time, an overview of service providers and tools related to the marketplace business.

With our PLATFORM DOSSIER 2024, we offer a comprehensive overview of the success factors and challenges in the marketplace world—from the perspectives of both platform providers and brands. The dossier illustrates the evolution of the platform economy in three phases: from the first digital marketplaces to the transformation of commerce and the upcoming platform revolution. We explore how various technologies, such as artificial intelligence and the growing influence of social commerce, are fundamentally changing the rules of the game.

In addition to in-depth analyses, the dossier provides numerous practical case studies and deep dives into key topics in the marketplace business—covering everything from Chinese marketplace giants to the transformation of Kaufland and OTTO, as well as the latest developments in AI-powered platform solutions. Furthermore, together with leading experts, we take a look into the future of the platform world.